The story of our Dutch company.
Adventure races. Obstacle runs. Long training days on the mountain bike. I've done them all, and for years I fought the same problem: as soon as an effort lasted long enough, things went wrong. Cramps, nausea, not being able to get anything down, right at the moment I needed it most.
I tried pretty much everything on the market, and countless combinations of it. Nothing solved it structurally. Until in early 2017 I ordered a starter set of Tailwind stick packs, just to try it. For the first time, it simply worked. No cramping, no nausea, just being able to keep eating and drinking during the effort.
For a while I kept reordering the product from the UK, until I thought: why isn't this simply available here? I got in touch with Mike Julien, who was importing for the EU from the UK at the time, to see if I could become a distributor for the Benelux.
The timing turned out to be just right. Since February 2019, Tailwind has been available from the Benelux. Started from my own experience and enthusiasm as an athlete, not from a business plan. Since 2021 I've also handled distribution for Germany and Austria.
I still race myself, several times a year. I've personally tested every product I sell, often literally during the same kind of effort I once struggled with in sports nutrition. And your order, especially the first time, often goes out the door with a personal note.
